“At This Never Happened, we invite you into a space where the only thing that matters are the people in that room, the music and the magic that happens when those things interact. An event where the dancefloor will be a phone and photo-free space.
We get that this might be hard in our smartphone obsessed times, so we will be politely policing it on the night, but it will be worth it – I promise.
This experience we share together may, by 2016 standards, have never happened. But those who dare will always know – something special did happen here.
I look forward to building this concept with you.
Daniel (Lane 8)”